About the Author

Simone Brown

CRM and Digital Campaign Strategy Lead | iGaming & APAC Specialist

Simone Brown has more than six years of experience in CRM, lifecycle marketing, and automation across APAC, Europe, the United States, and LATAM. She has worked in fast-moving organisations where roadmaps change quickly, leading platform work across Marketo, Dynamics 365, and Pardot.

Her experience includes CRM migrations, newsletters scaled beyond 100,000 subscribers, and nurture journeys supporting a paid membership programme for senior iGaming executives. Simone currently leads CRM and digital campaign strategy across APAC at Arup, bringing a practical automation mindset to customer journeys, segmentation, and campaign execution.

Her Approach to Casino Reviews

Simone approaches casino reviews the same way she approaches lifecycle marketing: with a focus on the full player journey — from first impression and registration, through to retention, bonus structure, and ultimately withdrawal experience. She is particularly focused on the Australian market, where payment options, AUD support, and mobile usability matter enormously to players.

Her writing is grounded in real data: she tests registration flows, reads bonus terms carefully, analyses payout speeds using player reports, and evaluates support responsiveness directly. She does not accept paid placements or sponsored content that would compromise editorial independence.

Areas of Expertise

  • CRM and player lifecycle strategy in iGaming
  • Casino bonus structure and wagering requirement analysis
  • Payment and withdrawal experience for Australian players
  • Mobile casino usability and performance
  • Regulatory compliance and responsible gambling practices
  • Live casino and pokie game evaluation

Connect

Simone is active on LinkedIn where she shares insights on CRM, lifecycle marketing, and iGaming strategy.

About Royal Reels Review

Royal Reels Review is an independent player review platform dedicated to helping Australian and New Zealand casino players make informed decisions. Every review is based on real player experiences and direct evaluation — we are not affiliated with or paid by Royal Reels Casino in any editorial capacity.

Our affiliate partnerships help fund the site's operation, but they do not influence our ratings or the player reviews we publish. If Royal Reels Casino receives a critical review, it gets published. Our readers' trust comes first.